Canadian Tire and WestJet launch strategic partnership
Torys acted as counsel to Canadian Tire Corporation with a team that included Josh Lavine, Joel Ramsey, Steven Slavens and Tia Eisner (corporate/commercial contracting).
On May 8, 2025, Canadian Tire Corporation, Limited (“CTC”) and WestJet Airlines Ltd. (“WestJet”) announced a long-term strategic partnership that brings together Triangle Rewards and WestJet Rewards.
Launching in early 2026, the partnership will give Triangle Rewards' and WestJet Rewards' members the ability to link their loyalty accounts and enjoy enhanced benefits across both programs, including access to exclusive offers and promotions. Linked members will earn stacked rewards – Canadian Tire Money and WestJet points – whether they're booking a WestJet flight or vacation package, or shopping at Canadian Tire, SportChek, Mark's, and other participating CTC banners.
In addition, linked members who pay with their Triangle Mastercard or WestJet RBC Mastercard will benefit from accelerated earn rates when shopping within participating CTC and WestJet businesses. WestJet Rewards members will have the added ability to convert WestJet points into Canadian Tire Money, providing increased flexibility and value when shopping across CTC's extensive retail network.
Further information can be found on Newswire Canada’s website.
A proudly Canadian business since 1922, Canadian Tire Corporation has built an expansive national retail presence, exceptional customer brand trust and one of Canada's strongest workforces – employing, along with its local Dealers and franchisees, tens of thousands of Canadians. At its core are retail businesses, each designed to serve life's pursuits: Canadian Tire, offering products spanning living, playing, fixing, automotive, and seasonal & gardening, bolstered by notable banners Party City and PartSource; Mark's, a leading source for casual and industrial wear; SportChek, Hockey Experts, Sports Experts and Atmosphere, offering the best brands of active wear and gear; and Pro Hockey Life, a hockey specialty store catering to elite players.
Launched in 1996, with just over 200 employees and three aircraft operating service to five destinations, WestJet has grown to more than 14,000 employees supporting nearly 200 aircraft, connecting guests to more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia.