Viral Nation secures C$250 million financing round
On April 12, 2022, Viral Nation Inc. (“Viral Nation”) announced an initial funding round of C$250 million led by Eldridge, with participation from Maverix Private Equity (“Maverix”), to fuel the company’s technology and market growth strategies.
With this funding, Viral Nation will accelerate the public release of SaaS technologies powering internal operations and introduce new, AI-powered solutions to address opportunities driven both by explosive growth in the creator market and wider demand for responsible engagement and conduct across the rapidly-evolving social space. It will also invest in growing the company’s presence in new and existing markets, as well as expanding content services for creators, and doubling the size of its in-house engineering team.
The investment also includes the addition of Todd Boehly (Eldridge Co-founder, Chairman and CEO), Jeff Wilbur (Eldridge Principal) and John Ruffolo (Maverix Founder and Managing Partner) to Viral Nation’s board of directors.
Further information can be found on Business Wire’s website.
Viral Nation is a global digital media innovation group that powers the social ecosystem through integrated solutions that align strategy, talent, media, and technology. It includes full-service digital and social agency, VN Marketing; creator and athlete-influencer management agencies, VN Talent and VN Sports; and software division, VN Tech.
Eldridge is dedicated to growing market opportunities into significant businesses. We are interested in providing businesses and management teams with capital and resources to help experienced leaders and their teams execute their strategic plans.
Maverix is a Toronto-based private equity firm led by an experienced and talented team with the background, network, and track record necessary to successfully execute on an investment strategy of technology-enabled growth and disruption.