Don't Believe the Hype: All Business is Local

Partner Dany Assaf has penned a piece for LexisNexis’s The MENA Business Law Review 2018 First Quarter. The article talk about navigating the challenges that comes with conducting business with international counterparts.

Dany wrote, “[w]hile legal deal frameworks and priorities are converging to a set of common global business approaches and forms, a big part of getting the deal done relies on local customs and legal traditions.”

An excerpt from the article is below:

Respect is the key ingredient to establishing the necessary trust that forms the basis of any important and meaningful deal. Simply put - without trust there is no deal. Business trust can never be attained without mutual respect and expending the necessary effort to build trust. If a market or opportunity doesn’t warrant this level of commitment from you or your business, then one should not bother to take that first step.

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