Don't Believe the Hype: All Business is Local

Partner Dany Assaf has penned a piece for LexisNexis’s The MENA Business Law Review 2018 First Quarter. The article talk about navigating the challenges that comes with conducting business with international counterparts.

Dany wrote, “[w]hile legal deal frameworks and priorities are converging to a set of common global business approaches and forms, a big part of getting the deal done relies on local customs and legal traditions.”

An excerpt from the article is below:

Respect is the key ingredient to establishing the necessary trust that forms the basis of any important and meaningful deal. Simply put - without trust there is no deal. Business trust can never be attained without mutual respect and expending the necessary effort to build trust. If a market or opportunity doesn’t warrant this level of commitment from you or your business, then one should not bother to take that first step.

You can learn more about Torys Competition and Foreign Investment Review Practice by heading to the practice page.


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This publication is a general discussion of certain legal and related developments and should not be relied upon as legal advice. If you require legal advice, we would be pleased to discuss the issues in this publication with you, in the context of your particular circumstances.

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