Canadian Tire and Tim Hortons announce strategic loyalty partnership

Torys acted as counsel to Canadian Tire Corporation with a team that included Joel Ramsey, Josh Lavine and Jordan Wright (corporate/commercial contracting).

On September 15, 2025, Canadian Tire Corporation, Limited (“CTC”) and Tim Hortons Inc. (“Tim Hortons”) announced a strategic loyalty partnership that brings together Triangle Rewards and Tims Rewards.

Launching later in 2026, the collaboration will enable members to link their Triangle Rewards and Tims Rewards accounts to unlock new benefits. Linked members will earn Canadian Tire Money on eligible Tim Hortons purchases and enjoy exclusive offers through Triangle Rewards and Tims Rewards. Triangle Mastercard holders who link accounts will enjoy even richer opportunities to earn Canadian Tire Money when shopping at Tim Hortons locations.

Further information can be found on Canada Newswire’s website.

A proudly Canadian business since 1922, Canadian Tire Corporation has built an expansive national retail presence, exceptional customer brand trust and one of Canada's strongest workforces – employing, along with its local Dealers and franchisees, tens of thousands of Canadians. At its core are retail businesses, each designed to serve life's pursuits: Canadian Tire, offering products spanning living, playing, fixing, automotive, and seasonal & gardening, bolstered by notable banners Party City and PartSource; Mark's, a leading source for casual and industrial wear; SportChek, Hockey Experts, Sports Experts and Atmosphere, offering the best brands of active wear and gear; and Pro Hockey Life, a hockey specialty store catering to elite players.

Launched in 1964, the first Tim Hortons restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double coffees, Donuts and Timbits in the years since. For more than 60 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada's favourite coffee. Tim Hortons has more than 6,000 restaurants in Canada, the United States and around the world.