Canadian Tire and Petro-Canada™ announce loyalty, rebranding and fuel supply arrangements
On May 3, 2023, Canadian Tire Corporation, Limited ("CTC”) and Petro-Canada, a Suncor business (“Petro-Canada”), announced new loyalty, rebranding and fuel supply agreements that will drive additional value for millions of loyalty members, establish a competitive fuel source for CTC and long-term fuel supply arrangement for Suncor, and increase the presence of Petro-Canada branded stations across the country.
The agreements include three core areas that will drive value within CTC's and Petro-Canada's respective networks:
- Loyalty programs: A partnership between two iconic Canadian brands' loyalty programs, Triangle Rewards, with more than 11 million active members, and Petro-Points™, with more than 3 million active members, will deliver expanded benefits to Canadians. Each company will retain full ownership and control of its respective loyalty program.
- Retail fuel network: Over 200 of CTC's Gas+ retail fuel network sites will be rebranded to Petro-Canada stations, while maintaining CTC ownership. This rebrand is expected to enhance existing site productivity, give Petro-Canada's SuperPass™ commercial fleet program customers access to CTC's network of stations, and unlock future opportunities for CTC to leverage Suncor's scale and operating infrastructure, including providing more products and services to customers, such as low carbon energy alternatives.
- Fuel supply: Suncor will become the primary fuel provider to CTC's retail fuel network over time, eventually supplying more than one billion litres of fuel to the Canadian Tire retail fuel station network annually. This will result in a 17% increase in retail fuel sales volume for Petro-Canada compared to 2022 and will allow CTC to streamline its sourcing of fuel with Suncor, Canada's leading integrated energy company.
Further information can be found on Canada Newswire’s website.
CTC is a group of companies that includes a Retail segment, a Financial Services segment and CT REIT. CTC’s retail business is led by Canadian Tire which provides Canadians with products for life in Canada across its living, playing, fixing, automotive and seasonal & gardening divisions. CTC’s close to 1,700 retail and gasoline outlets are supported and strengthened by CTC's Financial Services division and by local dealers, franchisees and petroleum retailers.