Perion acquires a leading global full-stack digital out-of-home (DOOH) platform

On December 12, 2023, Perion Network Ltd. (“Perion”) announced that it completed the acquisition of Hivestack Inc., a global innovative full-stack programmatic digital out-of-home (DOOH) platform. The terms of the transaction included US$100 million in cash paid upon closing and a 3-year employee retention and performance-based payment plan of up to an additional US$25 million (in cash and equity).

DOOH advertising transforms ordinary public spaces into dynamic experiences, engaging audiences with eye-catching, personalized content in real-time, harnessing cutting-edge technologies to target, deliver and measure unforgettable, immersive ads that connect brands with people on the go.

Hivestack’s platform is used by many of the world's largest brands, agencies, media owners, and partners including Uber, Colgate, Lego, InterContinental Hotel Group, Doordash, GroupM, dentsu, The Trade Desk, Xandr, Clear Channel, Lamar, Stroër, and many more.

Further information can be found on BusinessWire’s website.

Hivestack is a leading global, full-stack, marketing technology company, powering the buy and sell side of programmatic digital out-of-home (DOOH) advertising. Founded in 2017 with headquarters in Montréal, Québec, Hivestack operates in 32 countries across the globe.

Perion is a global multi-channel advertising technology company that connects advertisers with consumers through technology, delivering synergistic solutions across all major channels of digital advertising – including search advertising, social media, display, video and CTV advertising.