June 25, 2015
Canada’s anti-spam law (CASL) which came into effect on July 1, 2014, imposed a number of conditions for the use of commercial electronic messages by businesses. Corporate entities engaged in digital marketing activities covered by CASL have taken diverse approaches towards compliance and these measures continue to evolve as the legislation matures. In an article examining the corporate response to CASL, Lexpert sought the insight of Torys associate Molly Reynolds, whose expertise includes privacy and anti-spam litigation. Below is an excerpt of the article.
“From what we’ve seen, our clients have been very prepared in terms of putting in place compliance policies and understanding how the law affects marketing policies,” says Molly Reynolds of Torys LLP in Toronto. “We’ve seen a high uptake on voluntary compliance on which my clients have spent a lot of time and money.”
To read the full article, click here.