Passion Capital book launch attracts business and media leaders

Putting Your Passion to Work

May 12, 2012

It was a crowd of hundreds that came together for the recent launch of Passion Capital, the much-anticipated book by Paul Alofs, president and CEO of the Princess Margaret Hospital Foundation and a man who certainly inspires.

The guest list – including Torys’ managing partner Les Viner, and Graham Ross, director of marketing and business development – was made up of movers and shakers from many different walks of life, but all of them had something in common – passion.

"The book is a business book, but truly a labour of love. It's about passion, which is an emotion, and the seven steps or building blocks to transform it into a powerful asset," said Mr. Alofs. "The book is meant to help people put their passion to work in their career, company or cause. If you have Passion Capital, you can acquire financial capital or human capital or intellectual capital."

Knightsbridge Human Capital, in partnership with Torys and Global Governance Advisors, working with BNN and the National Post, also announced a national search for Canada's Passion Capitalists. Nominees can complete an online application consisting of eight key questions based on the principles of Passion Capital outlined in the book. Regional judging panels will select 25 finalists from each of the following regions: Atlantic Canada, Quebec, Ontario, Manitoba and Saskatchewan, Alberta and British Columbia.

Finalists will be recognized at regional receptions across the country in October. Then from the 150 finalists across Canada, the national judging panel will select 10 winners to be awarded as Canada's Passion Capitalists. The winners will be announced on Business News Network (BNN) and in the National Post.

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