May 19, 2012
Courage and the ability to take significant risks are necessary characteristics of any successful entrepreneur. However, how each entrepreneur deals with risk is very personal. In advising entrepreneurs over the past 25 years, I have noticed a few broad categories of risk takers:
Those that have no choice
This type might understand that others think what they are doing is risky, but they are so passionate about their idea or cause that they have no choice but to go forward. They do not see themselves as courageous, and in fact any other decision or direction would be a walking death for them.
These types can be very compelling business people, especially if they are able to relate to those who see risks (like investors or employees) and address the concerns of the risk-seers in a way that provides those persons with the comfort they need to engage them in the entrepreneur's cause.
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