January 28, 2011
Canadian law firm, Torys, is no stranger to using multimedia to present its annual Mergers and Acquisitions (M&A) Trends. Their efforts in making a video podcast of the report even earned them the "Marketing Initiative of the Year" award at the Marketing Partner Forum in January 2007. The video podcasts have been well received by their clients, but Torys took the idea to a higher level this year by creating an animated version of their trends report using white board animation, through the talents of animator Ben Rivers, to enhance the viewer's experience. Torys animated M&A Trends for 2011 even surpasses our idea we had last year about turning those legal trends surveys into children's books.
With the 2011 edition being the fifth year of the popular Torys publication, the response from the clients has been very positive. "The feedback has been great," says Matthew Cockburn. "We have had a number of comments from clients telling us how much they enjoyed it. Most of the comments suggest that people thought the video was fresh and engaging."
Read the full article here.