December 10, 2008
Companies that maintain growth in tough times without sacrificing core value are likely to emerge from the recession in better shape than ever before.
Lawyers say that a good place to look for value is within the company—at the patents, designs, trademarks and copyrighted material.
In good times, companies with cross-border interests are likely to lose track of IP assets written in different languages and tailored to different jurisdictions. Eileen McMahon advises companies to split scattered assets into three baskets:
With the house back in order, companies can start tracking and leveraging their assets systematically, and enforcing IP rights judiciously abroad to help generate extra revenue.