As women begin to outnumber men entering the legal profession, and as the number of women clients increases, women-to-women business development initiatives are becoming more popular. As men are taking their clients to hockey games, women are organizing spa days, female-only barbecues and fashion shows as their relationship-building opportunities.
It is also important to dig below the surface with clients, says Linda Plumpton. “You have to put yourself out there to develop that relationship and learn about that person.” Read the article here.